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It is interesting that Tsovet prides themselves so greatly in "being in the moment," because their passion and trade is in fact the designing of watches - a very physical reminder of each and every moment that passes. It's a refreshing sentiment in an age when everyone seems to be impatient with the present or in a constant state of looking forward. A veritable oxymoron, their timeless wristwatches represent the Orange County, California company's collective obsession with fine details, superb engineering, and rugged creativity.

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